The Challenge
Before working with m.Ads, the client faced inconsistent posting cadence, unclear messaging, and a lack of strategic framework. Content felt generic, visuals were off-brand, and there was no clear link between content and purchase behavior.
GOAL 1
Increase brand awareness
GOAL 2
Reduce customer acquisition costs
GOAL 3
Drive sales
The Strategy
Research-Led Content Architecture
Built a client-specific knowledge base for consistent messaging.
Defined angles, hooks, and narrative arcs aligned to positioning.
Set up AI-assisted workflows for copy and visuals, refined by humans.
Implemented a consistent 12-posts-per-month cadence on Meta.
The Results
104%
Facebook Followers
1755%
IG Post Views
3787%
FB Interactions
2100+
Link Clicks
Results
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